Smartbank is a big data platform that offers the right solution to the customer at the right time in banking services and provides a frictionless customer experience.
Smartbank, a digital banking platform, provides instant delivery of the right solution to the customer and makes personalized recommendations by identifying opportunities that the customer does not evaluate through micro-segmentation.
It provides solutions to increase the satisfaction of bank customers by collecting data from different bank channels such as online, mobile, and ATM.
In addition, it carries out information activities against cases of directing assistance or misconduct during or after the services offered by banks to their customers.
The banking area is an area that requires action to be taken against all kinds of transactions made in terms of sensitivity and security. For this reason, in order to monitor the effects of all kinds of voluntary or involuntary requests directed by the customer toward the system, integrated internal structures must be able to communicate without interruption.
Smartbank provides finalized responses to customer requests as a holistic system, and thus prepares the ground for informing the customer by monitoring the integration and control points, explaining the reason for an error-prone request to the customer.
When a problem occurs, it takes immediate action and sends alerts, calls APIs, or informs business units.
It collects data from different sources and channels in real time or in bulk. It processes the data by associating it in memory and enriches it with the data warehouse.
By creating association rules, it applies anomaly matching algorithms to detect fraud situations.
It is a self-service platform that includes rule and flow changing and adding features for business users and completes A/B testing and control through the recommended system.
Recommendations are generated with trend models based on real-time data and data warehouse. The models are updated automatically.
Creates real-time dashboards and monitors measurements.
It allows digital banking platforms to inform their customers during or after the service in case of redirection of assistance, abuse, or fraud.
By consolidating the data obtained from cross-platforms, it provides very fast feedback and solution in case of problems with a service concept that facilitates the customer's transactions thanks to an end-to-end solution.
It performs real-time anomaly detection in the usage behavior of customers on different banking platforms.
Smartbank is an end-to-end big data platform that collects near real-time contact data, can instantly make recommendations and guidance, predict outlier behaviors, and create dynamic rules based on historical behavioral dat