Big Data Platform that ensures “Frictionless Customer Experience” in banking sector with real-time actions.
Smartbank is a Big Data Platform that increases customer satisfaction in banking services, provides the customer with the right solution instantly at the right time and offers more effectively the opportunities that customer missed.
With the Smartbank solution, GTech provides a frictionless customer experience by making real-time anomaly detection, without contacting the customer bank in the problems experienced in various channels of the banking sector.
TAKING REAL-TIME ACTION
When a problem occurs, it takes action immediately, sends alerts, searches for the APIs or informs business units.
DATA CORRELATION & PROCESSING
Collects data from different sources and channels in real-time or in bulk. It processes the data by correlation in the memory and enriches it with the Data Warehouse.
Applies anomaly mapping algorithms to detect fraud situations by creating correlation rules.
RULE / FLOW CREATION
It is a self-service platform with rule and flow change/addition for the users on business side and A/B test and control is completed through the recommended system.
Recommendations are produced with trend models based on real-time data and Data Warehouse. Models are automatically updated.
Creates real-time dashboards and monitors measurements.
SMARTBANK ensures taking the right help/marketing actions for the right customer at the right time in order to increase customer satisfaction.
The Complex Event Processing (CEP) method is used to detect predetermined scenarios on the flowing data using the distributed flow data processing (DSP) technique to facilitate the analysis of large-scale and real-time data.
- 20 years of banking sector field experience
- Providing real solutions to the problems encountered with the knowledge and experience gained in the banking sector projects
- The target of providing special solutions in the banking sector and increasing customer satisfaction
- Offering a personalized product according to the behavioral form and characteristic of the customer